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Client
Client Name
Overview
Wet Dreams Surf Club is an apparel brand founded in Venice Beach, California. They came to us with the challenge of creating a memorable brand identity and visual DNA that blended surf culture with streetwear, resulting in a distinct and unforgettable brand presence.
Our Role
Creative Direction
Storytelling
Concept Writing
An apparel project that challenges the conventional perception of streetwear linked to surf culture.
Clothing Design
We designed a collection that balanced experimental, fashion-forward concepts with everyday wearability, creating pieces that felt elevated without sacrificing functionality or identity.
Creative Marketing
We produced high-end creative that felt polished and cinematic without taking itself too seriously. The result was multiple campaigns that were visually refined and memorable.
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